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Tuesday, 03 November 2009 15:03 |
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 Building a website consists of more than just design layout and graphics, Color also is the most important part to be a consideration. To help choose the correct colors, it is a good idea to come up with how you would like to describe your company.
How does your website measure up? Background colors, the color of your header, the color of your text, headlines and sub-headlines and elements can all have a psychological impact on your website visitors.
Different people see colors in different ways. Colors have various meanings to different people, but there are some that generally mean the same thing to people. Because of the way humans have set things up, you should think about what a color will mean during the design process.
Market researchers have also determined that color affects shopping habits. Impulse shoppers respond best to red-orange, black and royal blue. Shoppers who plan and stick to budgets respond best to pink, teal, light blue and navy. Traditionalists respond to pastels - pink, rose, sky blue.
So how can you put this information to use?
It all depends on what kind of psychological message you want to convey with your color selection.
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